It's not giving up. It's understanding that there are places and ways of being that become necessary.
Jerez, for example.
Not as a place, but as an expression.
Like that way of being alive without explaining it, as Lola Flores would do: with truth, with character, without needing artifice.
The new IQ Collection is located there. Not in the obvious, but in what endures.
In that blend of roots and present that doesn't need to be imposed, because it has identity. Garments not defined solely by their form, but by what they evoke.
And it is precisely there that it finds its meaning.
Because some things don't change.
They just come back.
And A tu vera is just that: going back to what has always been one's own.
